Apple is Losing The War – Of Words

“Before leaving us, Jobs famously admonished “left-behind” Apple execs to think for themselves instead of trying to guess what he would have done. Perhaps it’s time for senior execs to rethink the kind of control they want to exercise on what others say about Apple. Either stay the old course and try to let the numbers do the talking, or go out and really fight the war of words. Last week’s misstep didn’t belong to either approach.”

http://www.mondaynote.com/2013/03/17/apple-is-losing-the-war-of-words/

Besides its ads, Apple says very little, confident numbers will do the talking. This no longer works as others have seized the opp

via http://www.mondaynote.com/2013/03/17/apple-is-losing-the-war-of-words/

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